A responsabilidade civil dos influenciadores digitais em face da relação de consumo: uma análise da (im)possibilidade do “influencer” ser responsabilizado pelos danos causados aos consumidores

Abstract

This work aims to study the civil liability of digital influencers when makingdisclosures, on their social networks, that may cause harm to consumers. Through the adoption of the exploratory-descriptive method, this work is developed from a documentary research of books, articles and legal norms relevant to the subject, such as the Consumer Protection Code (Law No. 8078, of September 11, 1990), the Civil Code (Law No. 10.406, of January 10, 2002) and the Brazilian Advertising Self-Regulation Code. The impact that these figures have on their followers/consumers was discussed, as well as the consequences of this function in the mold of Brazilian Law. It was found that from the perspective of the civil liability institute, this category can be held responsible for damages caused to consumers.