Mídia e racismo no futebol brasileiro

Abstract

As a national symbol, soccer has built its public image as a prejudice free environment, in addition to being used as a tool for inclusion, social integration and entertainment. But further analysis of its roots reveals a stain in its history: racial discrimination. Initially, soccer was an exclusive sport for the elite and led to several scandals related to racism and prejudice in Brazilian fields, since its arrival around 1895. At the same time, journalism was born and expanded, addressing the entire process of acceptance of European sport in Canarian lands and recording the evolution of society in the inclusion of mulattos and blacks in the practice of football in the major national clubs. The aim of this research is to emphasize the relevance of national media vehicles as tools for deconstructing racism, both on and off the field, by analyzing the media's approach to the most recent cases of discrimination in Brazilian football. This study also highlights the social relevance of strategies to combat racism, such as campaigns developed by the teams themselves or in partnership with entities linked to the black movement, based on the historical survey of prominent cases, with comparisons between data on registered discrimination complaints, in national competitions, or through the internet.