Projeto de reestruturação da comunicação interna da distribuidora Mix Farma

Abstract

The present work aims to answer the following problem: would communication planning be a Public Relations management tool capable of promoting improvements in the internal communication of Distribuidora Mix Farma? Communication is an effective tool that provides organizations with brand strengthening, in addition to contributing to the development of their human capital. In order to find the answers to the problem of this work, it is necessary and essential to resort to techniques and methods of scientific investigation, among these, it is necessary to discuss and list bibliographic research, participatory observation, focused interview and public opinion research. Communication planning within an organization will only be effective if it is aligned with the company's values and mission, so this work sought to know the essence of Distribuidora Mix Farma. It appears that the objective of the present work was achieved, and the problem addressed, solved. It was understood that Public Relations management, through communication planning, can help restructure the internal communication of Distribuidora Mix Farma.