A “autorrecusa” em cena no espaço digital: processo de (in)significação do corpo preto no vídeo “como um preto pode ficar rico no Brasil”

Abstract

The black body in Brazil becomes meaning through production conditions that produce misunderstandings about its existence and aspects related to its culture and style, for example. In this perspective, the present work aims to analyze the process of (in) meaning of black bodies in/through the digital space, which provokes different forms of meaning of subjects individuated by other institutions, according to Dias (2018), from the video “as a black can get rich in Brazil”, aired on the YouTube channel thiagofonseca. To perform this analytical gesture, we resorted to the theoretical-methodological assumptions of Discourse Analysis, formulated by Michel Pêcheux and Eni Orlandi, which works with discourse as a theoretical object of study in an intrinsic relationship with socio-historical, ideological and political issues in order to understand different meaning processes through language, according to Orlandi (1984; 2017). For this, we dialogued with Orlandi (2006; 2007; 2008), Pêcheux (2014), Moreira (2019), Kilomba (2019), Almeida (2018), among others. Through this theoretical contribution, we focus on the analyzed material and question the uses of visual resources and the subject's sayings as a way of questioning the erasure of subjective traits of themselves and their audience in order to adjust to the social place of wealth. We understand that this erasure of subjective aspects participates in a discursive game of maintenance of the colonizer's ideals and erasure of dissident forms of life. Thus, we seek to de-superficialize the false consciousness of truth that challenges black bodies in the digital and verify the meanings in performance.