Formei e agora? Um estudo de caso sobre organizações estudantis como meio de compreender os principais receios dos jovens designers alagoanos

Abstract

Entering the job market after graduation is a complex task for various jobs. For the Alagoano designer, the process of insertion into the market is even more complex. Due to the fact that it is a recent job in the state, it is not easily understood by the community and difficulties are encountered in the process of understanding the day-to-day work of the design professional. This work aims to analyze organizations created by university students, in order to understand what influence these organizations can have on the professional development of these students and their entry into the market. An analysis was carried out based on a hybrid methodology, guided by tools from service design (STICKDORN; SCHNEIDER, 2014), supplemented by tools used in case studies (GIL, 2010). The study began with a literature review with the purpose of understanding the points of action of design, its application as management and strategy, and the forms of insertion into the Alagoas job market. Next, in order to better understand the target audience, an online form was generated. Due to the need to explore the various groups found among the students, focus groups were also conducted based on the doubts and uncertainties identified in the form. Finally, based on what was obtained and verified in the focus groups, two case studies were developed of institutions formed by academics, aligning academic formation with the application of learning in practice.