A questão de gênero no material promocional de prevenção e enfrentamento do abuso sexual de crianças e adolescentes

Abstract

It deals with a critical reflection on advertising pieces that address the confrontation and prevention of sexual abuse of children and adolescents. This begins from the problematization of the tendency to the absence of debate and / or recognition of the existence of sexual abuse in male children and adolescents. It is detected, therefore, that the gender perspective is important in addressing the theme. There is a questioning of the gender issue based on theoretical discussion about sexual and reproductive rights rather than sexuality itself, thus leaving sexual violence in male children and adolescents in the background. We aim to reflect on the need to include a gender perspective in campaigns to prevent and combat sexual abuse, as well as to identify the presence of male children and adolescents in the campaigns. Therefore, we focus on documentary research in order to understand the themes at hand and categorically analyze three advertising pieces. The theoretical foundation brings to the scene studies by Bobbio (2004) Ribeiro (2012) and Sarmento (2013) to address Human Rights; Santaella (1998) and Peirce (1914 apud MOREIRA, 2015), as authorities in studies on semiotics; and Barretto (2008), Scott (1995) on the theme of gender; in order to develop a critical discussion on the scope and effectiveness of campaigns to prevent and combat sexual abuse. Gender is the first step of giving meaning to power relations, starting with the sex to which the so-called male and female bodies belong to. This reading highlights the historical trajectory of Human Rights in relation to the violation of dignity and self-ownership, in the set of social relations founded on the perceived differences between the sexes, in addition to the power relations and the specific characteristics of each gender in accordance with the socio-cultural context. These differences imply different social norms and roles, triggering social inequalities and oppression that affects the genders. The investigation demonstrates the scarcity of studies and advertising campaigns that cover female and male survivors, allowing a glimpse of the reality in which there is a massive focus on the female and weak focus on the male.