Retórica visual: o Shopping Iguatemi - Maceió e sua comunicação persuasiva

Abstract

The present dissertation verifies the possibility of objects concrete I will be generating stimulus on the visual sense , the dot of I'll be functioning I eat inductors of behavior, without imposition authoritarian. She picks understand the rhetoric Visual for the purpose of use yours basis as the means of examination of elements what sensitize the sense from view, materialize in a space built of the Shopping Iguatemi (Mall) in Maceió - Alagoas. About to as many, breaking of the concept from rhetoric I eat the art of persuade at speech verifies - if the possibility of relating the theories the respect, what originally linked together on the communication oral / writing, with the language visual. Understanding the language like a system of sign what serve about to communication, can you - if observe what the language visual differ - if from oral / writing &, given this, has characteristics proper I eat the tendency the be synoptic & analogical and that is, generally, learned of she forms tacit. From this she forms, I eat the use from the grammatical rules & of another originating in from linguistic as the means of I study, they seemed no deliver account from Rhetoric Visual, she sought – if elucidate I eat the excitements sensorial visual could, according to the fundamental from Neuroscience & from Psychology, be sensed at human being induced - the, without imposition authoritarian, to a determined behavior. I find that - if what it is possible use the fundamental from Rhetoric Visual, as the means of examination from communication visual persuasiveness a space architectonic, where if verifies, in the event of I study, the attendance of signals visual inductors of determined behaviors.