Estratégias midiáticas da revista Veja: a construção de legitimidade sobre os processos de impeachment de Collor e Dilma

Abstract

The research object of the current dissertation is the Veja Magazine's speech about the impeachments of Fernando Collor and Dilma Rousseff. This object serves as an analysis to understand the following problem: what are the media strategies used by Veja Magazine in the construction of a social imaginary about the impeachment of Collor and Dilma? The answer to this problem lies in the understanding of media discourse as a representation of reality according to interests that express power relations. The media is a machine of interpretations of reality. In reporting a fact, the media reconstructs that fact through a particular look. This aspect is emblematic because, in modern societies, the media occupies the symbolic space of the public sphere. The media offers interpretations of reality. It builds social imaginary on certain topics. An important aspect here is to understand that current research has not focused on public manipulation of impeachment. What was discussed in the dissertation is the handling of the news about impeachment proceedings in Collor andDilma.