A relação entre plataformas midiáticas e componentes de fachada: loteamento San Nícolas-Maceió/AL (2003-2018)

Abstract

The media, with the process of globalization, developed throughtout the last decades for attending the urgency of a society more and more global, where the cultural borders obscure constantly. The appearance of the media platforms eased the access to informations in all settings, including building sector. The property market, in this context, became more competitive and, the consumer in front of so many offers, the enterpriser was obliged to adapt to the new global setting. For keeping its gain in front of competition, the property market chose to economize for undercutting the buildings, stablishing architectural style that delineate the components of façade in residential buildings. For influencing consumer to acquire its houses, property market use the media platforms as catalyst in advertising campaigns where are attributed to these houses values of sign as status, security against violence and the contact with the nature. The general objective of this research is to analyze the influence of media platforms in composition of façades in contemporary houses in Residencial San Nícolas. The specific objectives are: 1) to specify which components of façade in one family house in Residencial San Nícolas are used with major frequency by influence of media platforms. 2) To investigate the catalyst media platforms of components of façade in on family contemporary house. 3) To investigate which architectural influences are present in the reached out elements in the scrutinized house by influence of media specialized in architecture. The methodology used was the qualitative and quantitative one. The research concluded that the components of façade more found were the hidden tile, the glass panel, the reel texture, the porcelain tile, rectangular architectural design, not many occupation tax. The more influence medias are Instagram, Facebook and Arquitetura e Construção Magazine. The main architectural influence is Modern Moviment. The outcome, elaborated throught the graphics by software excel showed a homogeneous architecture, patterned and mercantile, made for attending to notional needs that the media platforms attributes throught the values of sign, masking the real intention of the property market for gain generation.