O programa Fique Alerta e o discurso da “prestação de serviço”: o telejornalismo popular em busca de definição e legitimação

Abstract

In a society where being well informed is presented to the individual as a prerequisite to be counted among the hosts of "world citizens" and in which adherence to technology called "information age" seems inevitable, it is questionable whether such social constraints are accompanied by the ability to reach anyone. If not, think, then, in how to categorize a vehicle of information that is intended precisely to meet possible outcasts, those who do not reach - for several reasons - the cultural ideal foisted by industrial-capitalist system. In the increasingly complex reality, in which the means of dissemination of culture merging into an amalgam as confused as the new rules for survival, the class division seems to persist, despite the touted "free enterprise" and "modernity." This substrate, prejudice secretes not only the waves of "outcasts", but also - and probably with increasing intensity and sophistication - and particularly his characteristic way of decoding the information in the world, which also include targeting of any snobbery social media products that would address this demand, even if highly salable and profitable as stated in the establishment. It also invites us to suspect the motives that inspire these "windows media" said popular and its exploitation of the alleged "naked truth."