Cinema e televisão: afastamentos e reaproximações na economia do audiovisual brasileiro contemporâneo

Abstract

In this research, has as its purpose to investigate the configuration of the audiovisual economy in contemporary Brazilian context. To do so, the relationship between cinema and television are observed, sometimes delineated by separations, other times by rapprochements, in consonance with the social, economic, political, and cultural nuances, enrolled in the process of cultural modernization of the country itself. In this sense, three movements weave the yarns that sustain the present work. The first one, refers to the aesthetic-political divorce between cinema and television, business and culture. Despite the attempts to approximate these means, either via the state, through projects from EMBRAFILME, either via the business route, through the Globo TV programs, there is a reciprocal resistance of these artistic-cultural languages, and both conform as businesses and parallel markets. The second movement, refers to the attempt of rapprochement between cinema and television, primarily through the state, with the purpose of establishing a television regulation, and implement a focused institutional body not just for cinema, but also for television and subsequently, by private means, with the creation of a Cinema department through TV Globo, Globo Filmes. Although the provisional law 2.228-1/2001 was edited and ANCINE created as well as inaugurated a new way of doing national cinema, founded in the "Globo standard of quality," there is no integration of the audiovisual field. The third movement, refers to the new consortium established between cinema and television, engendered by the new thematic axis composed by categories such as culture, development, creative economy and, in turn, forge other weavings, internationally and nationally. In Brazil, this new arrangement, to build up an integrated audiovisual field, is conceived from the articulation between the Audiovisual Sector Fund (FSA) and 12.485/2011 Law (Law of Pay TV). In these terms, has as intent to understand the contours of such movements, and learn why only recently there is an integration of the audiovisual field