O homem e seu lugar: diálogos entre as práticas cotidianas e as demandas de consumo na cidade da Barra de São Miguel – AL

Abstract

This paper presents the results of the research dissertation submitted to the Graduate Program in Architecture and Urbanism, Federal University of Alagoas. The research aimed to know the place of the happening of human life and its relational exchanges, like the man - through their daily habits - interacts, perceives, uses and meanings attributed to urban spaces, and the same, time is influenced by the way . In this study, priority was given relations inhabitant/city and inhabitant/inhabitant, so the place and everyday life as both concepts appear as main component elements of life practiced by man. Thus, it was necessary to build a theoretical framework on the notion of place and daily life and other related concepts to discuss all the research and find the analytical perspective that best explain reality. As geographical cutout, to empirical studies, we chose the town of Barra de São Miguel, which is a small town in the southern coast of Alagoas, distant 33 km from the capital. Its territory has undergone major changes in recent years due to a combination of two agents of the modern capitalist system: tourism / farm estate. The spaces transformed into a spectacle to be consumed, have changed not only the spatial features, but interfered with the social relations and everyday life, creating new relational forms (man/space). This dynamism is reflected significantly in the territory on a daily basis by experienced city dweller, and the way he perceives, understands, knows, sees and gives meaning to everyday places. To come to an understanding of the reality under study was prepared methodological tools – Theory of Multiple Classifications, Social Representations and Everyday Itineraries – with which one seeks to extract, through interviews, the elements to understand the representations and relations of man with his place before the insurgencies of the agents of consumption, producers places no identity and false conception of reality. And as a result was obtained: Representations of Barra de São Miguel (and any city), in the consciousness of the inhabitants, are not composed only by pure and simple dialogue between the resident and the territory of the city. The objects (urban infrastructure) bring records of exogenous forces that space, shaping them and giving you features consistent with the dictates world. These forces – in the case of Barra de São Miguel – are pursued by tourism, the housing market and public policies adopted in order to ensure the development of these economic activities. With this focus, consumer relations that are expressed and are identified in this town have an emphasis on a comprehensive settlement of the natural, scenic and cultural tourism and real estate purposes. It is the creation of a media image of the city, overestimating the differences and potential natural in order to add value to tourism developments, and to instill in the visitor, consumer desire for pleasure and fun.