Práticas sociais do consumo pelo êxtase: artes marciais mistas, masculinidade e o novo esporte-entretenimento

Abstract

Over the past five years, Brazil has seen rapid growth establish the production and consumption of a movement called mixed martial arts, popularly known as "MMA". The consuming public of MMA integrates the productive process of developing such a practice as an option for leisure and sport. The production of this new entertainment offering consists of symbolic goods that convert people into consumers, a social relation mediated by the media, advertising and consumption ranging from dietary supplements goods, passing through components of male and female clothing, even to the toys for children. With the recent growth of MMA in Brazil, either through the interest of the population practicing this new sport, either by increasing viewers of fighting through television, position ourselves in front of a relevant research: the research of the formation and consolidation of a specific category of consumers. This dissertation addresses the consolidation of a new "sport-entertainment" through the relationship between individuals and the symbolic practices immersed in an extremely excited society. The dimension of wellness will be presented here in the midst of a symbolic logic that potentiates the social construction of masculinity, where questions about the body and the masculinizing practices become important keys to understanding the formation of the habitus that consumer. In this context, the configuration of the consumption practices of MMA shows us a society whose habitus favors the search for ecstasy.