O vinho (fermentado) de jabuticaba da Serra das Pias como proposta de indicação geográfica: o fortalecimento da cadeia produtiva e do cooperativismo

Abstract

The Geographical Indication (GI) is the recognition of the geographical environment that produces/provides a service in a notorious way or that contains differentiated qualities/characteristics due to its relationship with the environment and know-how. The geographic environment that produces or provides a service that can receive a GI signal can benefit from adding value to the product and increasing the local economy, generating more employment and income. In addition to valuing the product and producer, the entire production chain is benefited. The survey of Geographical Indication records in Brazil found that agribusiness products lead the Geographical Indication records. Jabuticaba, a native fruit of Brazil, began to arouse greater interest in the industry and in research centers in product development. The (fermented) jabuticaba wine from Serra das Pias in Palmeira dos Índios, produced by the cooperative system, is a product with typical GI characteristics that needs to be investigated. The general objective is to carry out a prospective study of Geographical Indication in the modality Indication of Origin of the (fermented) wine of jabuticaba produced in Serra das Pias, municipality of Palmeira dos Índios-AL. The study is characterized as descriptive and exploratory, with an applied conception; bibliographic, survey and documentary type. As a result, the productive context of the (fermented) wine of jabuticaba was revealed, regarding the lack of productive infrastructure; label analysis for trademark registration purposes; identification of its production chain; strengths, weaknesses, opportunities and threats to the Geographical Indication claim revealed in the SWOT analysis; Coopcam collective trademark registration; verification of lack of registration of the product and the producer establishment in the control bodies for largescale commercialization; main patent applicant countries using jabuticaba as a raw material; main IPC codes found in the Espacenet patent base.