Análise da comunicação interna em contexto de pandemia na empresa doity plataforma de eventos do presencial ao home office

Abstract

The COVID-19 pandemic has affected all forms of social relationships, including within organizations. Faced with a scenario of fear and insecurity, in order to contain the spread of the virus, employers saw the need to adopt some prevention measures to preserve the health and integrity of employees. Therefore, many organizations had to adopt home office, and this completely newand,formany,unknownworkdynamicmadeinternalcommunicationneedto be adapted to meet the demands of home office. It was noticed that it was necessary to analyze the best way to keep employees engaged in the face of this scenario of uncertainties, in which, in addition to dealing with chaos in health, economics and general concerns, they also had to face psychological issues that emerged with the pandemic. Thus, this research aims to analyze internal communication in the home office model at the DoityPlataformade Eventos company, and as specific objectives, identify which internal communication tools are used in remote work, verify the communication process, understand, from the perspective of the internal audience of the organization, whether the communication process works in this work model and how it could improve, and propose solutions for improving internal communication. To achieve these objectives, BibliographicResearchwasusedinconjunction with Field Research, throughthecollectionofresponsesinaGoogleFormsquestionnaireand an in-depthinterviewonemployees'perceptionsofinternalcommunicationinremotework.It was identified that internal communication has been valued more after the pandemic and that there has been an acceleration in the adoption of digital communication methods. As a result of this research, the importance of communication channels with features that allow greater interaction (such as video calls) and that are inclusive was verified, in order to promote the construction of relationships and facilitate routine and productivity. It was also noticed the fundamental role of leadership in developing employee motivation and the importance of transparency and humanization in internal communications and the encouragement of social interactions.